Emma Salvesen

Marketing Manager – The Superyacht People
Emma Salvesen, Marketing Manager at The Superyacht People

Meet Emma Salvesen

Emma Salvesen is a brand strategist and marketing creative with deep roots in luxury travel. Originally from the UK and now based in Australia, Emma brings a global perspective to her role as Marketing Manager at The Superyacht People.

Her career began in high-end travel, working in both frontline and marketing roles before evolving into digital and strategic leadership positions across the yachting and expedition sectors. Emma has worked on brand launches, polar voyage campaigns, and remote island experience marketing, developing a unique ability to tell compelling stories across digital, design, and communications platforms.

At The Superyacht People, she leads the brand’s identity across all channels, from Central Agency materials and campaign direction to content strategy, website management and creative design. Every touchpoint is purposefully shaped to reflect the elegance, emotion, and escapism that defines yachting.

Why Yachting

From a passion for travel came a career built on discovery and storytelling. Emma’s journey began with hands-on experience, from working in a remote Fijian village to backpacking across New Zealand. This curiosity evolved into a career in luxury travel marketing, where she honed her craft in both strategic and creative arenas.

For Emma, yachting represents flexibility, freedom, and the ability to create tailored guest journeys. The fact that every charter unfolds on its own terms allows her to shape the brand’s communication with authenticity and precision.

Awards & Recognition

Rising Star in Yachting Marketing
Fiji – Emma’s most memorable destination for slow travel and connection

Favourite Picks

Favourite Yacht

SuRi – A true explorer yacht. Designed to go further and built for adventure, SuRi has cruised everywhere from Antarctica to the South Pacific. Its layout is smart, its spirit is bold, and for Emma, it embodies what a yacht should feel like: purposeful, practical, and built for discovery.

Favourite Location

Fiji – The place where Emma’s passion for travel took root. Between the vibrant culture, crystal-clear waters, and a natural rhythm that slows everything down, Fiji holds a special place in her heart. It’s the kind of destination that needs no filter, its simplicity is its strength.

Outside the Office

When she’s not shaping strategy or refining the next campaign for The Superyacht People, Emma can be found doing what she loves most – Exploring Australia.

As a recent arrival to Australia, weekends are often dedicated to discovering her new surroundings. From spontaneous road trips and coastal walks to learning how to surf (because, why not?), she embraces every experience with openness and a sense of play. Whether it’s catching a golden-hour swim, finding the perfect coffee spot, or simply getting lost in a new playlist, Emma brings the same thoughtful curiosity to her downtime as she does to her work.

It’s not just about ticking boxes, it’s about being present, saying yes more often, and collecting the kind of stories that don’t need filters to feel meaningful.

Emma enjoying Australia’s coastline during weekend explorations

Superyacht News Published by Emma Salvesen

Caribbean Yacht Charter Itineraries

Four Caribbean Yacht Charter Itineraries

ARTICLE | November 2026 Four Caribbean Yacht Charter Itineraries To Inspire Your Next Escape Make an Enquiry Home | Superyacht News | Four Caribbean Yacht Charter Itineraries The Caribbean may be one of the world’s best-known winter destinations, but no two yacht charters here will look the same. Across the region, hundreds of islands offer everything from glamorous beach clubs and sophisticated dining, to quiet anchorages, protected national parks and wonderfully undeveloped stretches of coastline. With a private yacht, the journey can be shaped entirely around you. Spend your days moving between islands, enjoying the water or exploring on shore, all with an experienced crew taking care of the details along the way. If you are considering a Caribbean yacht charter but are unsure where to begin, these four itinerary ideas offer a glimpse of what is possible. Of course, if you are already dreaming of escaping the winter chill, contact The Superyacht People and we can start creating your dream Caribbean yacht charter itinerary. Enquire Now Itinerary 1 St Martin, Anguilla & St Barths For guests who want a balance of beautiful beaches, excellent dining and lively shoreside experiences, the northern Leeward Islands are an ideal place to start. St Martin is a natural gateway to the region, with convenient connections and easy access to several distinctly different islands. Begin along the French coast, where calm bays and waterfront restaurants set a relaxed tone for the days ahead. From here, cruise to Anguilla for powder-soft beaches, clear water and laid-back beach clubs. Your yacht becomes the perfect floating base to take in the sights across the islands from the comfort of your luxury yacht. Enjoy your morning coffee with Anguilla’s lush scenery in the backdrop, swim along the coastline and end the day with a gourmet meal prepared by your private chef on the aft deck while the city twinkles behind you. The itinerary can continue to St Barths, where designer boutiques, acclaimed restaurants and a vibrant social scene sit alongside quiet coves and excellent snorkelling. Gustavia makes a glamorous final stop, particularly over Christmas and New Year, while the island’s more secluded bays provide plenty of opportunities to slow down and enjoy the yacht’s amenities. This route works especially well for couples and groups of friends who enjoy their time on shore, as much as life onboard. Our Suggested Route St Martin • Anguilla • Île Fourchue • St Barths • St Martin Start Planning Itinerary 2 Antigua & Barbuda Antigua is said to have a beach for every day of the year, making it an easy choice for a yacht charter centred around swimming, watersports and time in the sun. English Harbour and Nelson’s Dockyard provide a historic starting point, while the island’s southern and western coasts offer sheltered bays and quiet anchorages. Days can be spent paddleboarding before breakfast, snorkelling directly from the yacht or heading on shore for a relaxed lunch overlooking the water. From Antigua, cruise north to Barbuda, where the island feels noticeably more remote, with swathes of soft sand and remarkably clear, shallow water. Depending on local access and conditions, your itinerary may also include a visit to the island’s famous frigatebird sanctuary. With relatively short distances and plenty of opportunities to enjoy the water, Antigua and Barbuda are particularly well suited to families and first-time charter guests. Our Suggested Route English Harbour • Carlisle Bay • Green Island • Jumby Bay • Barbuda • Antigua Start Planning Itinerary 3 The Grenadines Stretching between St Vincent and Grenada, the Grenadines offer a slower and more secluded style of Caribbean cruising. An itinerary might begin in St Vincent or Bequia before continuing south through a collection of smaller islands and cays. Bequia combines welcoming local character with beaches, boutiques and waterfront restaurants, while Mustique is known for its understated exclusivity and famous Basil’s Bar. Further south, the Tobago Cays are among the region’s most memorable cruising grounds. This protected marine park is known for its turquoise lagoons, coral reefs and green turtles, with several uninhabited islands creating a spectacular natural setting. Continue to Canouan, Mayreau and Union Island, or extend the journey towards Grenada if time allows. The route is ideal for guests seeking beautiful scenery, authentic island experiences and fewer crowds. Our Suggested Route St Vincent • Bequia • Mustique • Canouan • Tobago Cays • Mayreau • Union Island Start Planning Itinerary 4 The Virgin Islands The British and US Virgin Islands offer an appealing mix of short cruising distances, protected waters and varied experiences on shore. This makes the region a popular choice for families, mixed-age groups and anyone planning their first Caribbean yacht charter. A week in the British Virgin Islands might include the famous granite boulders and natural pools of the Baths on Virgin Gorda, snorkelling at Norman Island and a leisurely afternoon at anchor off Jost Van Dyke. Depending on your preferences, the itinerary can be active and lively or focused almost entirely on quiet bays and time onboard. For a broader route, the US Virgin Islands can also be incorporated. St John is particularly appealing for its protected landscapes, hiking trails and beautiful beaches, while St Thomas offers convenient international access. Because many of the islands are relatively close together, the itinerary can remain flexible throughout the week, allowing your captain to respond to conditions and choose the best anchorages each day. Our Suggested Route Tortola • Norman Island • Virgin Gorda • Anegada • Jost Van Dyke • St John Start Planning Which Caribbean Itinerary is Right For You? The best route will depend on who is travelling and how you would like to spend your time. Families may prefer sheltered cruising grounds, short passages and plenty of watersports. Couples might prioritise private anchorages and intimate dining, while groups of friends may want beach clubs, nightlife and a livelier atmosphere. The yacht itself also plays an important role, from accommodation and deck space to water toys, cruising range and onboard facilities. The time of

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Meet the Team: Emma Salvesen

ARTICLE | NOVEMBER 2026 Meet the Team: Emma Salvesen Marketing Manager Speak To Emma Home | Superyacht News |  Meet the Team: Emma Salvesen From childhood holidays on the east coast of Scotland to a career in luxury travel and yachting, Emma has always been drawn to places that inspire a sense of adventure. Now based in Sydney, she leads marketing at The Superyacht People, bringing together creative campaigns, compelling digital marketing and the stories that make each yacht and experience distinctive. We caught up with Emma to talk about her journey into yachting, the yacht that stopped her in her tracks at Monaco Yacht Show and why Norway’s fjords are at the top of her travel list. What brought you into the yachting industry? I grew up holidaying on the east coast of Scotland, so the sea was a big part of my childhood, although I never imagined I would end up working in yachting. Travelling first led me into the travel industry. After spending some time exploring the world, I moved to London and began working in luxury travel before joining a team specialising in tailor-made adventures and yacht expeditions. That was my introduction to yachting, and I became increasingly involved in that side of the business before eventually moving to Sydney and joining The Superyacht People. What does your role at The Superyacht People actually look like day to day? I look after marketing at The Superyacht People, so I’m involved in everything from our website and emails to campaigns, launches and the way we introduce new yachts to the market. I work closely with the team to understand what makes each yacht or experience special and determine how we can bring that to life. Some days are more creative, pulling together ideas, words and imagery, while others are spent planning what’s coming up or looking at how a campaign has performed. There are usually several things on the go at once, and no two days are ever the same. What do you love most about working in yachting? I love that there is always something that makes me want to pack a bag. I can be working on a campaign and come across a destination I had never considered, or hear about a trip from the team and immediately add it to my list. Having worked in travel for years, I still get excited by that. The difficult part is narrowing down where I actually want to go next. What’s one thing people might be surprised to learn about your job? That I’m not actually on yachts all the time! I think people see what we post and imagine that’s where I’m spending my day. Most of the time, I’m at my desk in Sydney, probably looking at the same beautiful yacht photos they are. But every time I step on board, I’m still taken aback by the scale of it all. Even when you have spent hours looking at the photos, seeing a yacht in person is something else. What’s one yacht destination or experience that has really stayed with you? Monaco Yacht Show would have to be it. I knew it would be impressive, but I don’t think I was quite prepared for that many incredible yachts in one place, with tenders coming and going and people visiting from all over the world. You don’t really know where to look. A yacht that would attract everyone’s attention anywhere else is sitting beside 10 others that are just as impressive. For me, the yacht that really stood out at the 2025 show was the Giorgio Armani-designed ADMIRAL. Seeing the pieces created specifically for the yacht and learning how closely Armani had been involved in the design made it particularly memorable. You could spend hours exploring that yacht alone, then step outside and remember that there was still an entire harbour to see. If you could step aboard tomorrow and cruise anywhere in the world, where are you going? I think it would have to be Norway, heading north towards Skjervøy to see the orcas. I would happily plan the entire trip around them. Spending a few days cruising through the fjords by yacht, with the possibility of seeing the Northern Lights as well, would be incredible. Although, ask me on another day and I might say Italy: stopping for swims, exploring coastal towns and heading ashore for long lunches. Explore All Destinations What does your perfect day on the water look like? I’d spend most of the day in the water, swimming and snorkelling, followed by some time lying in the sun before heading ashore to wander around a little coastal town. By the evening, I’d be back on deck with a glass of wine, watching the sunset and taking in wherever we had ended up. When you’re not talking about yachts, where are we most likely to find you? Usually out for a sunrise walk by the coast or in the kitchen baking a loaf of sourdough. There is still so much of Australia I want to see, so whenever I get the chance, I’m off exploring somewhere new. That might mean a weekend away or simply finding a different beach closer to home. Quickfire with Em Motor or Sailing? Sailing Mediterranean, Caribbean or South Pacific? South Pacific Sunrise or sunset? Sunrise Favourite place you’ve travelled? Fiji Dream destination you haven’t been to yet? Norway One thing you always pack for a yacht charter?  A Polaroid camera Whether you have a question, an idea to share or an opportunity to explore, start a conversation with Emma. Speak To Emma Contact Us Connect with Emma Salvesen For general enquiries, industry collaborations, or media opportunities: Related Pages View All News

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How to choose a yacht broker | The role of a yacht broker

The Role of a Yacht Broker and How to Choose the Right One

ARTICLE | October 2026 The Role of a Yacht Broker And How to Choose the Right One Make an Enquiry Home | Superyacht News | Whether you’re brand new to yachting, or a seasoned pro, buying, selling or chartering a yacht involves significant financial and practical decisions. A broker will bring market knowledge, industry connections and professional guidance to the process.  While a sales broker will perform a different role than a charter broker, one thing remains constant: they will work tirelessly in the best interests of their clients. When searching for your own broker, the best relationship will be built on trust, communication and a genuine understanding of the client’s priorities. What Does a Yacht Broker Do? A yacht broker acts as the client’s principal adviser from start to finish. They will be there throughout the process, bringing market intelligence, professional networks and yachts that may not be widely advertised. They help clients understand pricing, availability, contracts, timelines and industry practices.  In addition, they will coordinate with owners, central agents, captains, shipyards, lawyers, surveyors and other specialists. Extending far beyond simply finding a yacht or advertising those for sale, they are beside clients managing details and negotiations while keeping their objectives at the centre of the transaction. The Role of a Yacht Sales Broker A yacht sales broker will support clients both buying and selling a yacht. For Buyers Defining requirements Clarifies intended use, preferred cruising areas, budget and ownership goals. Finding suitable yachts Identifies suitable yachts, including potential off-market opportunities. Inspections and offers Arranges yacht inspections and supports negotiations on purchase offers. Coordinating the purchase Coordinates surveys, sea trials, documentation and the closing process. Planning for ownership Helps assess operating costs, management, refit needs and resale potential. For Sellers Positioning and pricing Advises on realistic market positioning and the yacht’s asking price. Preparing for market Develops the yacht’s sales presentation and tailored marketing strategy. Reaching potential buyers Promotes through brokerage networks, digital channels, events and client relationships. Qualifying buyer interest Qualifies potential buyers and coordinates inspections of the yacht. Negotiating the sale Negotiates offers and supports the transaction through to completion. Selling or Buying a yacht? The Role of a Yacht Charter Broker A yacht charter broker will learn how their client wants to spend their time, rather than simply matching dates and destinations. They can recommend yachts based on group size, layout, crew, amenities, itinerary and budget. They’ll provide access to the wider charter market, including yachts not found through a public search. They will check availability and discuss the suitability and reputation of each yacht. A yacht charter broker is also there to explain the booking process such as charter rates, Advance Provisioning Allowance (APA), taxes, gratuities and other potential costs. They manage contracts, preferences and pre-charter planning, while working with the captain and crew to help tailor the itinerary, dining and experiences. They will also remain available before and during the charter should any issues arise. Speak to a yacht charter broker Why the Right Broker Makes a Difference Yacht transactions and charters involve many intricate details that are not always apparent in a listing or straightforward. A well-connected broker can obtain better information and identify appropriate opportunities more efficiently. Independent guidance helps clients compare options objectively. Strong negotiation and process management can protect both time and money, while the right broker reduces complexity without removing the client from important decisions. How to Choose a Yacht Broker Before you choose the right broker for your sales, purchase or charter, you’ll want to look for relevant experience in the type of transaction, yacht or destination being considered. Ask how they research and assess yachts and don’t simply look at how many listings they represent. Equally, look at the strength of their industry network and access to the wider market. Expect clear explanations of fees, contracts, costs and possible conflicts of interest. While they may be the experts, you also want to choose someone who listens, is responsive, has a keen attention to detail and excellent communication style who is ready to take the time to find the right yacht for you, and not simply to make a sale.  For sellers, you’ll also want to ask how the yacht will be positioned and marketed. Whereas charter clients need to know how much the broker knows the yachts, crews and cruising regions.  Start Planning What’s Next Questions to Ask Before Appointing a Broker What experience do you have with this type of yacht, transaction or destination? How will you search the wider market? How are your fees or commissions structured? Who will manage the day-to-day communication? What happens if a problem arises? Can you also assist with management, chartering or future resale? How will you keep me informed throughout the process? Regardless of the stage of yachting you’re in and what type of broker you’re searching for, trust and personal fit matter. Retaining a strong relationship helps support any future yacht queries. A broker may support future charters, yacht management operational decisions, resale or even moving on to a different yacht. Speak to a member of The Superyacht People about buying, selling or chartering a yacht. Discuss Opportunities Related Pages View All articles

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Connect with Emma Salvesen

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