Superyacht News

The Superyacht People Heads to Monaco Yacht Show 2026 with ELENI Available for Private Viewings Australia, September 8, 2026 – Cameron Bray and Halle Scott will be attending the 2026 Monaco Yacht Show, with 49.9m ELENI offered exclusively for sale with The Superyacht People and available for private viewings at Port de Saint-Jean-Cap-Ferrat from 23 to 30 September. The Superyacht People will be in Monaco during the Monaco Yacht Show from 23 to 26 September 2026, with Cameron Bray and Halle Scott attending and the company’s central sales listing, ELENI, berthed at Port de Saint-Jean-Cap-Ferrat. The visit offers prospective buyers and brokers an opportunity to view ELENI and meet with Bray and Scott to discuss the wider yacht market, including yacht sales, charter opportunities and management options.  Built by Italian shipyard CBI Navi, ELENI accommodates 12 guests across six cabins, with interiors by Luca Dini, generous outdoor entertaining areas and a Jacuzzi on the sundeck. Her established charter history and commercial registration add appeal for buyers considering both private and commercial cruising options. ELENI is offered for sale through The Superyacht People as Central Agent, with an asking price of EUR 14,250,000. Private viewings will be available by appointment during the show and remain in the area after. Brokers are invited to contact the team to request sales particulars, discuss buyer requirements and coordinate inspections. Bray will also be available for meetings with clients and industry partners, bringing The Superyacht People’s Australian and South Pacific expertise to conversations with the international yachting community.  To arrange a viewing of ELENI or a meeting with Cameron Bray in Monaco please contact cam@thesuperyachtpeople.com.  Specifications Builder: CBI Navi Year: 2005 | Refit: 2017 | 2021 Length: 49.9m (163’8″) Designer: Luca Dini Accommodation: 12 guests in six staterooms Construction: Steel / Aluminium Flag: Cayman Islands Price: EUR 14,250,000 About The Superyacht People The Superyacht People is a boutique global superyacht brokerage specialising in luxury yacht charter, yacht sales and bespoke owner services. Backed by an international network of industry professionals and destination experts, the company delivers highly personalised solutions for discerning owners, buyers and charter guests. With a focus on long-term relationships, expert guidance and unforgettable experiences, The Superyacht People is redefining what modern superyacht brokerage looks like. Media Contact: Emma Salvesen, Marketing Manager, The Superyacht People emma@thesuperyachtpeople.com www.thesuperyachtpeople.com 

The Superyacht People Appointed Central Charter Agent for Adventure-Led Motor Yacht SHORE THING Australia, August 26, 2026 – The Superyacht People has been appointed Central Charter Agent for 34.5m SHORE THING, a recently refitted Australian-built superyacht redefining luxury charters by combining premium onboard hospitality with adventure, exploration and serious game fishing, including the option to pair with the dedicated SHORE THING 58 sportfisher. As today’s luxury travellers are increasingly seeking a more immersive, experience-led holiday over traditional resort escapes, SHORE THING has been designed to deliver far more than days simply spent at anchor in the sun. If game fishing is the main draw, by opting to pair with 17.7m SHORE THING 58 sportfisher, you can create a rare mothership-and-sportfisher charter experience. For mixed groups, this combination is particularly compelling as keen anglers can head offshore for dedicated game fishing days, while other guests can enjoy SHORE THING’s beach club, water toys, and luxury amenities, allowing everyone to experience the charter their own way. Fresh off an extensive refit in 2025, SHORE THING offers accommodation for up to eight guests across four ensuite cabins, while three spacious entertaining decks, a forward jacuzzi, multiple alfresco dining areas and relaxed contemporary interiors provide the perfect place to relax and unwind after each adventurous day at sea. What truly sets SHORE THING apart is her ability to deliver experiences that extend well beyond the yacht itself. A 9m Gemini Waverider tender, Ocean Beach Club, floating cabana, paddleboards, snorkelling equipment and a wide range of fishing gear transform each charter into an active exploration of Australia’s vast coastline. Whether casting a line offshore, snorkelling amongst the colourful reefs, discovering secluded beaches by tender, or simply spending quality time together on the water, every charter is tailored around the way guests want to experience Australia. On the appointment, Cameron Bray, Founder of The Superyacht People shared, “Luxury today is about creating memories rather than simply providing amenities. SHORE THING offers everything guests expect from a premium superyacht, but what makes her truly special is what happens off the yacht. Whether it’s heading offshore for a serious day of game fishing aboard SHORE THING 58, snorkelling pristine reefs all by yourselves, exploring remote beaches or simply spending uninterrupted time together as a family, these are the experiences people remember long after the charter ends.” Supported by an experienced crew with extensive local knowledge, every itinerary is customisable based around guests’ interests, combining exceptional service with access to destinations and experiences that few visitors will ever discover. Available throughout Australia’s east coast, SHORE THING offers fully customisable itineraries across some of the country’s most sought after cruising grounds. Specifications Builder: Lloyds Ships Year: 1986 | Refit: 2025 Length: 34.5m (113’2″) Accommodation: 8 guests in 4 staterooms Crew: 5 Amenities: Extensive fishing equipment, Ocean Beach Club and premium water toy selection Options: Pair with SHORE THING 58 for the ultimate offshore game fishing adventure Price: From USD 62,000 Per Week + APA + Tax About The Superyacht People The Superyacht People is a boutique global superyacht brokerage specialising in luxury yacht charter, yacht sales and bespoke owner services. Backed by an international network of industry professionals and destination experts, the company delivers highly personalised solutions for discerning owners, buyers and charter guests. With a focus on long-term relationships, expert guidance and unforgettable experiences, The Superyacht People is redefining what modern superyacht brokerage looks like. Media Contact: Emma Salvesen, Marketing Manager, The Superyacht People emma@thesuperyachtpeople.com www.thesuperyachtpeople.com 

The Superyacht People Announces Central Agency Appointment of 49.9m ELENI. Australia, July 29, 2026 -The 49.9m motor yacht ELENI has joined The Superyacht People’s sales portfolio, with the company appointed as Central Agent for her sale. Already established as one of the Mediterranean’s standout charter yachts, ELENI enters the sales market following years of consistent charter success and a reputation for delivering exceptional owner and guest experiences. The announcement marks a significant milestone for The Superyacht People as the company expands beyond charter and into yacht sales, offering clients a fully integrated and bespoke brokerage service. Built in Italy by CBI Navi in 2005 with designs by Luca Dini, ELENI combines timeless styling with substantial internal volume, long-range cruising capabilities, and proven charter history. Her six beautifully appointed staterooms offer accommodation for up to 12 guests, with expansive interior living spaces and generous exterior decks designed for both private and family cruising. ELENI has benefitted from approximately €4 million invested in technical and cosmetic upgrades between 2017 and 2021, ensuring she remains exceptionally well-presented while retaining full commercial registration.  “ELENI represents exactly the calibre of yacht we want to bring to market,” shares Cameron Bray, Founder and Chief Superyacht Guy at The Superyacht People. “She has earned a reputation as one of the Mediterranean’s most successful charter yachts, combining exceptional guest appeal with proven commercial performance. But what I love most about her story is that both her current and previous owners chose ELENI as their very first yacht after years of chartering. That speaks volumes to the confidence she inspires. Beautifully maintained and capable of delivering exceptional services for both owners and charter guests, ELENI sets the benchmark for the calibre of yachts we intend to represent.” Unlike many yachts entering the brokerage market, ELENI offers buyers the rare opportunity to acquire an established charter yacht with a demonstrated operational history, making her equally attractive to private owners seeking a highly capable world cruising yacht, or investors looking for continued charter potential. “Having captained ELENI for the past decade, I’ve had the privilege of serving two owners and watching this yacht evolve through continuous investment and meticulous care,” comments Nick Smith, Captain of ELENI. “She’s an incredibly well-built yacht that has proven herself time and again, whether on private family cruises or during a highly successful charter career. It’s been rewarding to see the pride every owner, guest and crew member has taken in her, and I’m confident her next owner will inherit a yacht that is truly ready for her next chapter.” The appointment also reflects The Superyacht People’s broader strategy of providing owners with a complete lifecycle service, from charter management and destination expertise through to yacht sales and acquisition advice. Offered for sale at EUR 14,250,000, ELENI is currently cruising the Western Mediterranean and is available for inspection by appointment.  Specifications Builder: CBI Navi Year: 2005 | Refit: 2017 | 2021 Length: 49.9m (163’8″) Designer: Luca Dini Accommodation: 12 guests in six staterooms Construction: Steel / Aluminium Flag: Cayman Islands Price: EUR 14,250,000 About The Superyacht People The Superyacht People is a boutique global superyacht brokerage specialising in luxury yacht charter, yacht sales and bespoke owner services. Backed by an international network of industry professionals and destination experts, the company delivers highly personalised solutions for discerning owners, buyers and charter guests. With a focus on long-term relationships, expert guidance and unforgettable experiences, The Superyacht People is redefining what modern superyacht brokerage looks like. Media Contact: Emma Salvesen, Marketing Manager, The Superyacht People emma@thesuperyachtpeople.com www.thesuperyachtpeople.com 

The Superyacht People Named Official Ocean Conservation Partner of SeaKeepers South Pacific Australia, July 17, 2026 – Every unforgettable yacht experience begins with the ocean. Increasingly, it also carries a responsibility to protect it. Recognising that the future of luxury yachting is intrinsically linked to the health of the world’s marine ecosystems, The Superyacht People has announced a new partnership with The International SeaKeepers Society’s South Pacific Chapter. The collaboration will make meaningful ocean conservation opportunities available to charter clients as part of their journey, allowing guests to experience some of the world’s most extraordinary cruising grounds while directly contributing to their preservation. This initiative reflects a growing shift within the superyacht industry where luxury travel and environmental stewardship are no longer viewed in isolation. Through the partnership, SeaKeepers will become The Superyacht People’s official Ocean Conservation Partner so charter guests can play a real role in protecting the waters they’re cruising on.  Depending on their charter and destination, guests may opt to make a conservation contribution as part of their charter, participate in SeaKeepers’ renowned citizen science programmes, or even take part in scientist-led expeditions to deepen their knowledge and connection to their destination. Regardless of the contribution, this initiative will directly support SeaKeepers South Pacific’s conservation programmes, with funding allocated across marine science, education, citizen science and community engagement initiatives.  “Every charter is built around the ocean,” shares Cameron Bray, Founder of The Superyacht People. “It gives our clients incredible experiences, unforgettable memories and access to some of the most pristine places on Earth. We believe it’s only natural that we also create opportunities to make it even easier to give back. What’s exciting about this partnership is that conservation doesn’t become another obligation for clients, but an opportunity. Every action a charter guest takes, creates a lasting impact they can be proud they were a part of.” The collaboration follows a growing momentum across the superyacht industry towards more purposeful travel experiences. Clients are seeking out unique and authentic experiences with the destinations they visit; there is a growing need to combine exploration with leaving these precious resources in a better condition than they found them. SeaKeepers has long been at the forefront of this movement, connecting yachts with marine scientists, education and conservation projects around the world. By seamlessly integrating these opportunities directly to their yacht charter, The Superyacht People aims to make responsible travel feel seamless. “We’re proud to partner with The Superyacht People to connect the luxury yacht charter industry with meaningful ocean conservation,” comments Melissa White, Director of South Pacific for the International SeaKeepers Society. “This collaboration creates new opportunities for charter clients to support SeaKeepers’ mission and help advance marine research, citizen science, education, and conservation initiatives throughout the South Pacific.” For The Superyacht People, this is another step towards redefining what exceptional charter experiences can look like. It’s not just about delivering unforgettable moments on the water, but helping ensure those same destinations can be enjoyed for generations to come. About The Superyacht People The Superyacht People is a global luxury yacht charter and brokerage company connecting clients with exceptional yachting experiences around the world. Through a personalised approach and trusted global network, the company delivers bespoke charters and coordinates yacht sales tailored to every client. Media Contact: Emma Salvesen, Marketing Manager, The Superyacht People emma@thesuperyachtpeople.com www.thesuperyachtpeople.com  About the International SeaKeepers Society The International SeaKeepers Society is a not-for-profit 501(c)(3) organization that facilitates oceanographic research, conservation, and education through direct involvement with the yachting community. Providing educational resources and hands-on marine science experiences to students is the primary focus for ensuring the wellbeing of our planet. SeaKeepers enables the yachting community to take full advantage of their unique potential to advance marine sciences and raise awareness about global ocean issues. Founded in Monaco in 1998, The International SeaKeepers Society has been supporting ocean conservation through direct involvement with the yachting community for more than twenty-eight years. What started as a data collection program aboard select luxury yachts, has evolved to engage thousands of participants annually with at-sea and coastal programming. Today SeaKeepers’ mission is focused on the DISCOVERY Program which is comprised of Scientist-Led Expeditions, Citizen Science, Educational Outreach, and Community Engagement.  As a catalyst working with governments, scientists, institutions, and other marine organizations to further its mission, SeaKeepers supports sensible, achievable marine protection and restoration. Activities take place globally through the efforts of headquarters based in the United States with offices located on the east and west coast, and international representation in Singapore, the United Kingdom, and the South Pacific. For more information, please visit www.seakeepers.org. Media Contact: Melissa White, Director of South Pacific, The International SeaKeepers Society melissa@seakeepers.org www.seakeepers.org

The World’s Most Iconic Events to Experience by Yacht Bucket-list moments made better Make an Enquiry Home | Superyacht News | Luxury Diving Holidays by Private Yacht​ Some Events Are Worth Travelling For The roar of Formula One engines through Monaco, fireworks lighting up Sydney Harbour at midnight or the atmosphere as the world watches a World Cup final unfold. For those looking to combine travel with once-in-a-lifetime moments, these are some of the events best experience by luxury yacht charter. Formula One’s most iconic race, experienced from the harbour Monaco Grand Prix 🏁 5-7 JUNE 2026 | 4-6 JUNE 2027 Few sporting events carry the prestige of the Monaco Grand Prix. Each year the principality transforms into the epicentre of motorsport as yachts line Port Hercules and the streets become one of the most famous race circuits in the world. Watching the race from a yacht places you right at the centre of the atmosphere, with front-row views of the harbour as Formula One’s most celebrated weekend unfolds. Start Planning 📍Monaco Yachts for Charter View All Yachts Following the tournament across Australia’s iconic coastline Rugby World Cup 2027 1 October – 13 November 2027 When the Rugby World Cup returns to Australia in 2027, fans from around the world will travel to experience one of sport’s greatest tournaments. With host cities spread across the country, a yacht charter offers the opportunity to combine match days with time exploring some of Australia’s most spectacular cruising grounds. Start Planning 📍Australia Yachts for Charter View All Yachts Sailing’s greatest competition against the backdrop of the Amalfi Coast America’s Cup 2027 STARTS 10 JULY 2027 The America’s Cup is the pinnacle of competitive sailing. In 2027 the event will take place in Naples, where dramatic coastlines and historic waterfronts provide an extraordinary setting for the races. Watching the competition from a yacht offers a perspective few other vantage points can match. Start Planning 📍NAPLES, ITALY Yachts for Charter View All Yachts Golf’s most historic stage The Open Championship 2027​ 11-18 July 2027 Few venues carry the legacy of St Andrews. Often described as the home of golf, the Old Course has hosted some of the sport’s most memorable moments. For those travelling to Scotland for the championship, chartering a yacht along the east coast offers a unique way to experience the region beyond the course. Start Planning 📍ST Andrew’s, Scotland Yachts for Charter View All Yachts Fireworks over one of the world’s most ICONIC harbours Sydney New Year’s Eve 🎆 31 December Each year, Sydney Harbour becomes the stage for one of the most celebrated New Year’s Eve displays in the world. As midnight approaches, the harbour fills with anticipation before fireworks erupt over the Sydney Harbour Bridge and Opera House. Experiencing Sydney New Year’s Eve by Yacht Charter offers one of the most remarkable vantage points to welcome the new year. Start Planning 📍SYDNEY, AUSTRALIA Yachts for Charter View All Yachts The Caribbean’s most glamorous end-of-year celebration St Barths New Year’s Eve 🎇 31 December While Sydney welcomes the new year first, St Barths closes the celebrations in unmistakable style. Gustavia harbour fills with some of the world’s most impressive yachts as the Caribbean charter season reaches its peak. The island’s restaurants, beach clubs and yachts come alive as celebrations continue well into the early hours. Start Planning 📍 St BARTHS, CARIBBEAN Yachts for Charter View All Yachts From yacht selection to event access How We Can Help Planning a yacht charter around major global events involves more than simply securing a yacht. Our team helps coordinate the details that shape the experience. Our team can help with: • Identifying the right yachts available for the event dates • Securing berths and prime viewing positions where possible • Planning itineraries around the event and surrounding destinations • Coordinating guest logistics, transfers and event access • Matching you with the right crew and onboard experience   Whether you’re planning well in advance or exploring options for an upcoming event, we can help you navigate the opportunities available. Ready to start planning? Let’s Start Planning If one of these events is already on your radar, now is the time to start the conversation. The best yachts and berths for major events are often secured well in advance. Speak with our team early ensures you have access to the strongest options available. Related Posts

Inside Monaco Yacht Show 2025 Insights from our team on the ground at MYS 2025 Make an Enquiry Home | Superyacht News | Inside Monaco Yacht Show 2025​ Why Monaco Still Sets the Standard in Superyachting More than €4.3 billion worth of yachts, and the whole industry in one place. The esteemed Monaco Yacht Show 2025, a four-day event held in September, once again proved why it is the most prestigious stage in yachting and a premier event for industry professionals. Source: SuperYacht Times 4 Days 120 Superyachts €4.3B Collectively Valued 185K+ Steps Walked A Global Stage for Yachting’s Finest Our On-the-Ground Insights As an event of global significance, the Monaco Yacht Show stands out each year. This year’s edition highlight the very best in luxury yachting, attracting industry professionals and enthusiasts from around the world. The Superyacht People team spent four days at Port Hercules harbour – a serene setting for the event – walking the docks, inspecting next-gen yachts, and connecting with the owners, designers, and clients shaping the future of luxury at sea. The team was attending the show alongside other visitors and industry professionals. The Monaco Yacht Show is renowned for its showcase of exciting yachts, reflecting the innovative spirit and luxurious yachting lifestyle that defines the event. What Stood Out in 2025 More than 120 superyachts on display Over €4.3B in total yacht value Focus on long-range cruising and sustainable design Display of the latest water toys and cutting-edge innovations Increased interest in South Pacific and polar charter itineraries Adventure area featuring thrilling activities, luxury vehicles, and opportunities to explore beyond the yacht Innovation with Purpose A New Era of Superyacht Design This year felt more purposeful. The focus has moved from headline launches to meaningful innovation. More new builds are being designed for versatility, with ice-class or polar-rated capability that allows them to operate in both tropical and high-latitude regions. Builders are prioritising range, endurance and sustainability, reflecting a shift toward yachts that are made to explore diverse cruising grounds across the globe. Hybrid propulsion and next-generation fuel systems may have led the talking points, but the real shift was in mindset. Builders and owners are thinking beyond aesthetics, creating yachts that reflect individuality, family lifestyles, and a stronger connection to the destinations that inspire them. “The real innovation wasn’t just in tech – it was in mindset. Builders and owners are thinking long-term, designing yachts to reflect lifestyle, not just luxury.” – Cameron Bray, CEO at The Superyacht People Innovation Meets Experience Design That Reflects the Way We Live Innovation ran deeper than engineering this year. Heesen 55m “SOLEMATES”: Sleek, hybrid-ready and tailored for global itineraries. Admiral Yachts 72 by Giorgio Armani: A design-forward flagship blending high fashion and livability. Spaces that were once functional are now focal points. Bridges, galleys and lounges are designed with the same attention to detail as guest areas, creating a sense of openness and connection throughout. Discuss Opportunities The Conversations Defining the Year Ahead Key Trends Defining the Yachting Industry in 2025 Across every dock, the same ideas kept surfacing — how we travel, what drives innovation, and why connection matters more than ever. These were the recurring themes shaping conversations with captains, brokers, and builders alike: Experience-Led Design Yachts are being created around how people actually use them. Convertible spaces, family-friendly layouts, and flexible deck areas are replacing rigid, formal design. Practical Sustainability Talk around sustainability has matured. Hybrid propulsion, smarter energy systems, and reduced-waste operations are no longer ambitions — they’re becoming the standard. Exploration in Focus Explorer yachts dominated the narrative. Range, storage, and capability are top priorities, alongside a growing interest in destinations outside the Mediterranean, especially the South Pacific. Crew Continuity The best charter experiences still come down to people. Owners and clients are placing more value on long-term crew relationships that define the onboard atmosphere. Design with Depth Interiors are becoming more personal and tactile. Natural materials, softer palettes, and functional flow are redefining what modern luxury feels like. Spaces with Purpose Areas once reserved for crew are being reimagined as shared spaces. Bridges, galleys, and work zones are now designed with the same attention to detail as guest areas, reflecting a more open, experience-driven approach to life on board. The Human Element Why People Still Power This Industry For all the innovation and spectacle, Monaco always comes back to the people. The captains who share their hidden anchorages, the clients who dream bigger every year, and the colleagues you only see once in person but speak to all season long. It’s those conversations that happen between meetings, on tenders or over a quick coffee that shape what comes next. They’re the reminder that while yachts are the platform, people are the story. “Technology may push the boundaries, but trust and relationships still steer the journey.” – Halle Scott, The Superyacht Industry Professional Discuss Opportunities Stay Connected See The Full Story On Our Socials This is just a snapshot of Monaco. Head to our Instagram and LinkedIn for the full breakdown. From daily highlights and yacht tours to insider moments and the people who made this year’s show stand out. Follow Our Instagram Follow Our LinkedIn What’s Next From Monaco to What’s Next As the Mediterranean season draws to a close, the next few months will see focus shift to the South Pacific and Australia, where a new charter season is already underway. The people and insights from Monaco will now shape the months ahead, driving new charters, partnerships and opportunities across the southern hemisphere. Discuss Opportunities Let’s Talk Opportunities Monaco may have wrapped for another year, but the momentum carries on. Whether you’re exploring charter options, discussing fleet opportunities, or planning the season ahead, our team is here to connect. Related Posts

ARTICLE | AUGUST 2025 BIG SKY Returns with a Fresh New Look in Tahiti From the Inside Out: BIG SKY’s Multi-Million Dollar 2025 Transformation Make an Enquiry Home | Superyacht News |  BIG SKY’s 2025 Transformation BIG SKY’s 2025 refresh gives her a new lease on life and makes her feel like a far more modern yacht, inside and out. New interiors, layout upgrades & a mechanical refit Every cabin overhauled with new furnishings, lighting & style Custom-designed sun deck bar + full toy setup refresh   Now chartering from Tahiti for the 2025 & 2026 seasons BIG SKY IS BACK Refreshed and Ready for French Polynesia BIG SKY has returned to charter following a multi-million dollar refit. With a bold new feel, freshly styled interiors and upgraded performance, this 48m Oceanfast is looking sharper than ever. Combining high-volume comfort with light, modern interiors and upgraded guest spaces that take full advantage of her expansive layout. Based in French Polynesia for 2025 and 2026, she’s perfectly placed for charters through some of the world’s most remote and spectacular cruising grounds. Enquire About BIG SKY A full refresh, new toys, and upgraded performance for 2025 charters. What’s New? Following her latest refit, BIG SKY brings a host of updates designed to enhance comfort, performance and flexibility on board. Interiors completely refurnished with neutral tones, bespoke textures and thoughtful lighting A new custom-designed bar added to the sun deck for elevated entertaining Every cabin updated with new bedding, artwork, soft furnishings, and flooring One VIP cabin has been converted to a twin configuration, perfect for families or flexible group layouts Upgraded jetskis, chase boat outboards, and performance refinements including stabiliser revisions Completion of the Lloyd’s 15-year survey and full engine rebuild — ensuring peak mechanical condition Explore BIG SKY 2025’s move to mid-size yachts.​ Inside the Interiors BIG SKY’s new look brings calm, contemporary luxury to life. Clean lines, neutral tones, and tactile materials create a sense of space and ease. Whether you’re unwinding in the saloon or retreating to your suite, the mood is relaxed and refined throughout. Cabin Layout BIG SKY sleeps up to 11 guests in total comfort across five cabins Master Suite Full beam with panoramic views, soaking tub, and a calm, private feel 3 x Queen VIPs One of which is convertible to twins 1 x Triple Cabin Double bed + Pullman, great for kids or teens The Location Made for Tahiti With her long range (3,200nm), zero speed stabilisers, and large-volume layout, BIG SKY is ideally suited to French Polynesia’s remote island cruising. Whether you’re island-hopping from Tahiti to Bora Bora, diving over reefs, or enjoying long lunches on private motus, making her the perfect base. Explore Tahiti What sets her apart in the South Pacific​ Why BIG SKY Stands Out Fresh interiors, smart layout. BIG SKY was completely refurnished in 2025, with a flexible 5-cabin layout that now suits families and groups — including a convertible VIP and spacious triple cabin. Entertaining, elevated. From the oversized sun deck Jacuzzi to her newly added bar and multiple social zones, she is designed for relaxing, entertaining, and making the most of the islands. Ready for remote cruising. With upgraded stabilisers, a 3,200nm range, rebuilt engines, and an experienced crew, she is mechanically and logistically equipped for longer-range charters across Tahiti and beyond. Start Planning Start Planning Your BIG SKY Charter You don’t need to be a market expert to navigate the charter world. You just need someone who knows it inside out. That’s where we come in—here to help you find the right yacht, the right destination, and the right time to go. Read More on BIG SKY View All News

ARTICLE | JUNE 2025 State of the Superyacht Charter Market 2025: Destinations, Trends & Insights Planning a yacht charter? Start with the trends shaping 2025. Make an Enquiry Home | Superyacht News | State of the Superyacht Charter Market 2025: Destinations, Trends & Insights​ Despite global economic uncertainty, the superyacht charter industry is not just steady — it’s thriving. 12,524 charters booked in 2024 Wellness & family charters on  the rise The top European summer pick for large yachts Charter bookings are up +70%  since 2021 *Based on data originally sourced from YACHTFOLIO, as published in a BOAT International article in collaboration with MYBA. What’s Fueling Growth in the Superyacht Charter Market? With more travellers booking closer to departure, shifting toward shorter trips, and exploring beyond traditional hotspots, the luxury yacht charter market is evolving quickly.  Charter behaviour is changing, with clients placing greater value on flexibility, regional expertise, and immersive experiences over size or status. Sustainability, wellness, and off-grid access are all playing a role in shaping decisions. Here’s what’s trending in 2025 yacht charters — and what it means if you’re thinking about your next escape on the water. From the Med to the Pacific: Where Charter Clients Are Headed Top Destinations for Yacht Charters in 2025 While the Mediterranean and Caribbean remain staples of the superyacht charter season, there’s growing momentum behind two standout destinations: Greece is now the #1 choice for yachts over 25m, thanks to streamlined charter regulations, improved infrastructure, and consistently strong availability. The South Pacific is experiencing growth, with destinations like Tonga, Papua New Guinea, and the Philippines seeing triple-digit increases in winter yacht charter bookings. Adventure-focused destinations such as Greenland and the Arctic are also on the rise, driven by demand for more remote, off-the-grid experiences. At the same time, clients are increasingly opting for shorter getaways and wellness-led yacht charters, a shift that reflects changing lifestyles and more flexible travel behaviour. Explore Destinations 2025’s move to mid-size yachts. Smaller Superyachts Are In: Smart Choices for Modern Charterers The average charter yacht size has dropped to 37.4m, down from 40.5m in 2016. Yachts in the 30–40m range now account for nearly a third of all new charter vessels, according to recent data. These smaller superyachts offer strong value, high-quality onboard experiences, and greater flexibility — making them increasingly popular with both new and seasoned charterers. Whether for a long weekend in the Med or an adventurous South Pacific expedition, smaller yachts are proving to be the most versatile choice for 2025. View Superyachts 30–40m: The most in-demand yacht size for 2025. WHAT CLIENTS ARE DOING What Charter Clients Need to Know for 2025 Popular destinations are booking earlier than usual. With more clients waiting until closer to departure to enquire, availability is tightening fast — especially for peak season in high-demand regions. If you’re eyeing a Greece yacht charter for summer or a South Pacific charter for winter, now is the time to start the conversation. Smaller yachts are going fast. With demand rising and a growing fleet in this range, availability is tightening — especially during peak weeks. The charter experience is evolving. From wellness itineraries to remote exploration, there’s more diversity than ever in how and where people choose to charter a yacht in 2025. Start Planning START EXPLORING Yacht Charter Destinations For 2025 Papua New Guinea Papua New Guinea offers diving, culture, and seclusion combined. Discover Destination Croatia Crystal waters and medieval towns, all within short cruising distances Discover Destination French Polynesia Discover slow cruising and island charm in Polynesia. Discover Destination Greek Islands Culture, beauty, and hundreds of islands to explore Discover Destination Start Planning Your 2025 Charter You don’t need to be a market expert to navigate the charter world. You just need someone who knows it inside out. That’s where we come in—here to help you find the right yacht, the right destination, and the right time to go.

Luxury Yachts from across Australia are preparing to drop anchor in front of Surfers Paradise next month, as they move into an exclusive ‘Yacht Box’ for the highly anticipated Pacific Air Show Gold Coast. Pacific Airshow Gold Coast, in collaboration with The Superyacht People, is offering yacht owners and charterers an unparalleled opportunity to witness the airshow’s breathtaking aerobatics from the comfort of their own luxury vessels. Aptly named the Yacht Box, this extraordinary offering promises to deliver an unforgettable fusion of luxury, adrenaline and breathtaking entertainment. The Pacific Airshow Gold Coast is on track to become the largest on-water event ever hosted in the region, showcasing a spectacular array of aviation excellence and thrilling performances. Originating in Huntington Beach, California in 2016, the Pacific Airshow® quickly established itself as the largest marine event in the USA. Now, collaborating with The Superyacht People, organisers are hoping to attract international superyachts to join the party, boosting interest in the Gold Coast as a superyacht destination all year round. The Superyacht People will oversee the planning and logistics of the Yacht Box, working with Maritime Safety Queensland and City of Gold Coast, to create an exclusive ticketed exclusion zone that caters to yachts of all sizes, both private and charter. “We are thrilled to partner with The Superyacht People for the Pacific Airshow Gold Coast,” said Pacific Airshow Director Kevin Elliott. “Their wealth of experience and dedication to delivering exceptional on-water experiences make them the perfect partner for our event.” Cameron Bray, Chief Superyacht Guy of The Superyacht People, said as soon as his company heard about the Pacific Airshow, the entire team was determined to be involved. “As a proud Gold Coast business, we are excited to showcase the Gold Coast and provide yacht owners with an exclusive opportunity to witness the airshow from a truly unique perspective,” he said. “It’s an experience that will stay with them for a lifetime. “We have been promoting this to many of our clients and are hoping to see superyachts from Australia and across the globe join us….once they hear about the fun I have no doubt they will be heading down to join the action for 2024.” The Yacht Box permits, priced at a special first year rate of $2,500 for a three-day pass, are available for purchase through the Pacific Airshow and The Superyacht People websites. As an extension to the exclusion zone, the Yacht Box will feature live commentary feeds, anchor points, and an immersive three-day pass to the event, ensuring an all-encompassing and unforgettable airshow experience. To find out more about Pacific Air Show Gold Coast, The Superyacht People, and to apply for a Yacht Box permit, visit: Pacific Air Show Gold Coast: https://pacificairshowaus.com/

The 2023 Australian Marine Industry Awards, held last night at the InterContinental Sanctuary Cove Resort, continue to recognise the outstanding achievers across three marine industry sectors. The Gala Dinner saw 230 guests start with pre-dinner drinks sponsored by Benetti Yachts, creating an upbeat atmosphere for the dinner. The event proceeded to acknowledge deserving winners in nine highly competitive categories, showcasing excellence in the Australian marine industry.   The 2023 Superyacht Industry Project / Design or Manufacturer of the Year The highly contested Superyacht Category had two awards. The first, ‘The 2023 Superyacht Industry Project / Design or Manufacturer of the Year,’ was presented by Chris Blackwell on behalf of Tourism Western Australia to Rivergate Marina & Shipyard and accepted by Steve Fisher. They received recognition for the impressive work on the 34m classic cruiser Kokomo II, which showcased the high standard of delivery by Rivergate Marina & Shipyard. The project involved a complete remodel of the lazarette, extension of the transom and an overhaul of the engines.   The 2023 Superyacht Industry Service Provider of the Year ‘The 2023 Superyacht Industry Service Provider of the Year’ presented by Bank of Queensland was won by Seahub Software. Seahub Software has made remarkable strides in improving maintenance planning and documentation on superyachts, making vessel runs more efficient and safer. The software has been instrumental in assisting new yacht owners, new build vessels, and those seeking a modern approach to maintenance planning.   The 2023 Commercial Marine Project / Design or Manufacturer In the Commercial Category, Jeremy Spear, on behalf of Interferry presented ‘The 2023 Commercial Marine Project / Design or Manufacturer’ award to winner GC Marine. The judges selected GC Marine for their creation of Australia’s first floating Beach Club, La Luna, located on the Gold Coast. The project involved the installation of over 13 custom-made floating pontoons, offering a luxurious swimming experience complete with palm trees, gardens, daybeds, and cabanas. The award was presented to Brad Allen, General Manager, GC Marine. He said “This award is testament to the hard work and dedication of all our team members, from the boilermakers and installers, the barge operators, drafting and design team, every single one of the team.  A lot of hard work has gone on behind the scenes to deliver these world class projects and it’s fantastic be recognised by our industry as a key market leader in major marine infrastructure projects”.   The 2023 Commercial Marine Service Provider of the Year ‘The 2023 Commercial Marine Service Provider of the Year’, presented by Brenton Fisher from Sydney City Marine was won by International Maritime Services for their essential ship delivery services, optimising the utilisation of maritime assets globally. Their end-to-end project management of delivery voyage projects, ship trials, agency, and logistics services impressed the judges. In addition to ship trials, agency, and logistics services, IMS successfully repositioned 30 vessels across 78,000 nautical miles in 2022, bringing their combined distance journey to over 1,200,000 nautical miles. GC Marine was thrilled to win their second award for the night, taking out the ‘2023 Australian Marine Exporter of the Year,’ award presented by Alan Steber from Steber International. The judges were impressed by GC Marine’s export sales, which soared by a remarkable 85% during the Nawi Island Marina project in Savusavu, Fiji. With the completion of the project, their export sales experienced a further boost of 234%. This project has established GC Marine as a major player in the South Pacific market for large-scale exports and has provided significant employment opportunities for the local workforce.   Australian Marine Industry Innovation Award Throughout the judging process, the panel recognised the innovation that Australian companies bring to their submissions, leading to the creation of the ‘Australian Marine Industry Innovation Award.’ This award was presented by Cr William Owen-Jones, City of Gold Coast to Element Concepts / Carbon Game Towers International for designing and manufacturing the world’s first 100% Carbon Fibre Game Fishing Tower.  Levi Duncan, Managing Director, Carbon Game Towers, and his team accepted the award. Element Concepts’ Carbon Game Towers offer unprecedented strength, durability, lightness, stability, refined design, and speed to vessels, revolutionising the high-end game fishing industry.   The 2023 Marketing Strategy of the Year Award The most highly commended category of the night, ‘The Industry Wide’ category, began with ‘The 2023 Marketing Strategy of the Year Award,’ which was won by Seahub Software, marking their second award of the evening. Seahub Software’s impressive marketing strategy aimed to expand its audience and promote the system as the preferred choice for engineers who take pride in their work. Initiatives included the Seahub Software Engineering Grant program, providing financial support, access to Seahub Software’s troubleshooting database, and a sounding board for young Engineers. This well-deserved award was presented by Sanctuary Cove International Boat Show. Matthew Hyde, Technical Director, Seahub Software said “Incredibly proud moment last night for the whole team at Seahub to win the Superyacht Service Provider of the Year and the Best Marketing Strategy. It’s a testament to the hard work that we have all put in over the past five years and seeing this company grow to where it is today has made myself and Seahub’s another co-founder, Sam Wheaton very proud. We have a great team behind us and that’s what keeps a company going, the people that you surround yourself with. We also wouldn’t be where we are today though without the support from AIMEX and Superyacht Australia. Thanks guys!”   The 2023 Apprentice of the Year Award ‘The 2023 Apprentice of the Year Award,’ presented by Simon Hislop from TAFE Queensland, rewards the winner with a return trip to the world’s largest marine equipment trade show, METSTRADE in Amsterdam. This year’s proud recipient was Brent Studman from Echo Marine Group. Brent, a 3rd-year apprentice cabinet maker in the fit-out department at Echo Marine Group, demonstrated exceptional dedication within the marine industry. His remarkable efforts were recognised with the Duke of Edinburgh Gold Award, and he continues to improve his knowledge

VIDEO WHEN Gold Coaster Cameron Bray landed a superyacht deckhand gig while travelling aged 22, he had little inkling the sector would become his career. But 15 years later, he has created his own thriving superyacht business managing the country’s biggest charter fleet, having started out of his home in Burleigh in 2012. The 37-year-old is as excited as anyone about this weekend’s Superyacht Rendezvous at Gold Coast City Marina, aimed at promoting the sector. He spent five years working on board big boats and the past 10 managing superyachts charters for rock stars, movie bigshots, international royalty and Australia’s Packer family. Twice he’s taken in the Formula 1 Grand Prix at Monaco from a superyacht in the harbour. While he won’t name names, he says he has helped celebrities avoid paparazzi while on holiday in Australia, including organising “decoy” yachts to go in the opposite direction on Sydney Harbour to fool photographers. His first job for a Saudi Princess, which he landed walking the docks in the south of France, was also his first big break. “After a summer season she told the captain she liked me and wanted me to stay,” Mr Bray recalls. The captain asked what he wanted to stick around and Mr Bray negotiated for them to pay to put him through health and safety and sailing courses. “I was incredibly humbled and chuffed to be recognised as somebody she wanted to have in her life on a regular basis. But they want familiar faces coming back, wanted me driving the tender, in the water taking their kids wakeboarding and jetskiing. “So you get that trust and you run with it. It’s one thing to get that opportunity, but the second thing is to do something with it.” He spent four years working for the princess and did his share of grunt work. “The term is affectionately known as chamois technician. You have a chamois attached to your hand the whole time, cleaning, scrubbing decks, all the stainless, varnishing, doing paint touch ups. It’s all part of the gig.” Mr Bray said there was no secret to securing the ongoing work with the princess other than being himself: “I would have a conversation with her the same as I would with one of my friends. “She liked the fact I wasn’t stumbling over words and getting overawed because she was someone with a title next to her name. She wanted people around who were genuine, transparent and trustworthy and that’s the main thing because they are trusting you with their lives and the lives of their children.” His advice to anyone wanting to work in the superyacht sector was to do the same and not be intimidated by the wealth or high-profile of owners and charter clients. “You treat them like everyone else, with respect. You look at the calibre of some of our charter guests and I don’t gossip or put anything on social media. “At the end of the day they are not calling me up and saying ‘Hey Cam, let’s go hang out on the yacht and get on the gas’. It’s just about you having confidence in your knowledge base and ability and knowing that’s why they are coming to you.” Nowadays, he’s more on the business side and has seen his Burleigh-based firm flourish from having two superyachts for charter to 15 and recently boosted his staff from two to five. Last year, the world’s largest superyacht charter and brokerage firm Northrop & Johnson approached him to be part of their first Australian branch which saw him rebrand from Bray Management to Northrop & Johnson Australia. “Becoming the Australian arm of Northrop & Johnson has propelled us faster along the path we were already on and catapulted the business to a whole new level.” The married father of two, aged nine and four, sees only upside for the sector in Australia with hopes superyacht visitation will increase from its existing base of about 60 to 70 a year. And he hopes to grow with it. “I studied business on the Coast and went overseas to explore the world a bit. I thought superyachts would be fun for a summer. Now 15 years later I’m still involved.” Ryan Keen, Gold Coast Bulletin May 20, 2017 12:00am full link – click HERE

In late June 2016, U.S. News & World Report announced the world’s top travel destination of 2016-2017 as the Great Barrier Reef in Australia. Home to the world’s largest coral reef system in the world, this impressive ecosystem not only is a UNESCO World Heritage Site, it also is one of the Seven Wonders of the Natural World. It seems obvious why the Great Barrier Reef made the list. According to U.S. News Travel Editor Erin Shields, the Great Barrier Reef was named number one because, “It’s a once in a lifetime vacation.” The Great Barrier Reef is home to more than 3,000 coral reefs and 600 islands. Spanning more than 344,400 square kilometers, there is so much beauty to enjoy. One of the very best ways to explore the Great Barrier Reef is by private yacht. Yacht charters in the area are growing in popularity and in addition to providing guests with the holiday of a lifetime; they also will help educate reef visitors as to how we can help sustain the environment and ecosystem for future generations to enjoy. For information on chartering a luxury yacht in the Great Barrier Reef or any part of Australia, please contact Northrop & Johnson’s Australia team at Australia@NorthropandJohnson.com. The U.S. News considered more than 250 destinations when compiling its list of Best Places to Visit in 2016-2017 and utilized both traveler opinions and expert analysis. The remaining top 25 locations are as follows: 2. Paris, France 3. Bora Bora, French Polynesia 4. Florence, Italy 5. Tokyo, Japan 6. Cusco, Peru 7. London, England 8. Rome, Italy 9. New York, U.S. 10. Maui, Hawaii 11. Cape Town, South Africa 12. Barcelona, Spain 13. Sydney, Australia 14. Rio de Janeiro, Brazil 15. Yellowstone National Park, U.S. 16. Amsterdam, Netherlands 17. Hong Kong 18. Cairo, Egypt 19. Washington, D.C. 20. Grand Canyon National Park, U.S. 21. British Virgin Islands 22. Bali, Indonesia 23. San Francisco, California 24. Argentine Patagonia, Argentina 25. Budapest, Hungary

There are few places more incredible than Australia to ring in the New Year. When the clock strikes midnight on January 1, 2018, cheers with a glass of champagne on board a luxury motor yacht in Sydney Harbour for the celebration of a lifetime. A private harbor cruise on a luxury superyacht is a second-to-none experience that will never be forgotten. It also guarantees the best spot to see the Harbour’s incredible fireworks display on New Year’s Eve. Pop the champagne and delight your palate with gastronomy dreamed up by the yacht’s five-star chef. Northrop & Johnson Australia offers a wide variety of yachts for charter, some of which include food and beverage packages in the fees. Charter the yacht for the evening or for a week to discover the incredible coastlines and natural wonders of Oz. The 120-foot (36m) luxury superyacht SAHANA has accommodations for eight in four resplendent staterooms. Ideal for onboard entertaining, SAHANA is spacious and features state-of-the-art amenities. Soak up the Australian sun on the bridge deck’s forward sunbed or enjoy alfresco cocktails at the lounge table before ringing in 2017. CORROBOREE also is well suited for socializing and parties. This 110-foot (33.5m) luxury charter yacht accommodates up to 12 in five staterooms. Her interior spaces are sure to delight and thanks to her panoramic views, you won’t miss a moment of the festivities! SAHANA and CORROBOREE both are able to take additional guests for New Year’s Eve parties on board. However, both are available for nothing short of a week charter, but contact your preferred Northrop & Johnson Australia charter broker regarding shorter charters for the holiday. Make this December one to remember, as you mark off the ultimate bucket list item during a luxury yacht charter in Australia, complete with a Sydney Harbour New Year’s Eve. For more information, please contact Northrop & Johnson’s charter team at Australia@NorthropandJohnson.com.

Northrop & Johnson Managing Director Australia Cameron Bray recently was presented with the 2016 Gold Coast Young Entrepreneur Tourism Award. The Gold Coast Young Entrepreneur Awards recognize the area’s top business founders and entrepreneurs who have contributed to economic prosperity, challenged the status quo or pioneered social change. Awards are presented in the following categories: Retails & Services, Hospitality, Tourism & Events, Digital & Technology, Property & Construction, Professional Services, Health & Fitness and Manufacturing, Wholesale & Distribution, Social Entrepreneur, Startup, Young Professional of the Year and Young Entrepreneur of the Year. The event gala itself is heralded as a highlight of the Gold Coast social calendar and is an ideal networking opportunity for young professionals in the region. Bray was the recipient in the tourism category, praised for his contribution to Gold Coast Tourism. Bray has been a major player in the yachting and tourism industries for many years. In 2012, he established his own charter management firm and in 2016, he joined the internationally renowned Northrop & Johnson team, offering clients a brick-and-mortar operation in Australia. “Winning was entirely unexpected,” said Bray. “We were up against serious competition in the tourism and hospitality industries, some very well-known companies. I’m really proud to be recognized for something that I am incredibly passionate about. I live and breathe this industry and thrive on being a part of the growth. We certainly don’t do it for the accolades, but it is always nice.” Bray faced down a variety of exceptional companies in his category, including theme parks, attractions and hotels. One of Bray’s main focuses is to educate the Australian market about the yachting industry, specifically chartering in Australia and bringing more yachts to the region, which is well suited for the lifestyle. Bray is proud that the efforts of the Northrop & Johnson team have been recognized outside of the yachting industry and considers this award as a success for yachting in the region. “What I am proudest of is to be recognized outside of our industry by the mainstream audience,” said Bray. “Superyachts have always been a bit of the unknown, but we’re now seeing our lobbying and marketing efforts paying off by more yachts visiting our region, more guests chartering yachts, purchasing yachts and setting them up as charter businesses. All this equates to a greater supply chain benefit through the entire industry right down to the mum and dad businesses. We work hard promoting N&J in Australia and globally. At charter events and yacht shows, our job is first and foremost to raise the profile of Australia through destination marketing, as a region.”

The Super Yacht Group Great Barrier Reef (SYGGBR) last week welcomed delegates for an international “famil tour”. It comes after a report, commissioned by the Australian Marine Export Group, found that easing charter restriction on foreign superyachts could grow the industry’s Gross Domestic Product from $1.97 billion in 2016 to $3.34 billion by 2021. In the meantime, the delegates, some of whom have never before visited Cairns, were given a comprehensive tour of the Far North last week. The delegates enjoyed their time on board our N&J Australia charter yachts DREAMTIME & SPIRIT. To view the official Channel 7 news coverage CLICK HERE.

Could the Australian superyacht industry’s recent Economic Impact Study prove to be the propellant needed for legislative change? “For the first time ever, we have a dollar value on the superyacht industry in Australia,” Cameron Bray, managing director of Northrop & Johnson (N&J) Australia, told SuperyachtNews at the MYBA Charter Show in Barcelona. The AEC Group’s recent Economic Impact Study, commissioned by Superyacht Australia and supported by the Queensland Government, concluded that the superyacht industry contributed $1.97 billion (AUS) to Australia’s gross domestic product (GDP) in the 2016 financial year. The study also suggests a 70 per cent increase to $3.34 billion is achievable by 2021 if the government ratifies five predominant initiatives set forth by Superyacht Australia within the report. Without ratification of the proposed policies, however, the association forecasts a $2.2 billion contribution to GDP by 2021 at a 13 per cent trajectory. “Our neighbours, New Zealand, Fiji and Tahiti have all recently changed their charter regulations to allow foreign-flagged vessels to charter there,” continued Bray, “but it’s something Australia hasn’t done yet. As an industry body, Superyacht Australia is lobbying hard to get this changed. “The key for us at this point is to explore what the new mechanism would be. Is it to amend current laws or find a way to manipulate existing laws – or is it a separate piece of legislation all together? We can see light at the end of the tunnel, but we just need to play ball with the political process.” In the past 12 months, Northrop & Johnson Australia’s charter portfolio has grown from two yachts under central agency, to 12. “The charter market in Australia is growing at a rapid rate and it’s feeding the brokerage market more and more. People are now looking to buy larger yachts because they know they’ll be able to sustain a charter business.” He adds: “You don’t need incredibly large yachts to enjoy what the Australian coastline has to offer. Our sweet spot is the 30 – 50m sector, but there are only a couple of yachts over 40m at the moment. That said, the demand for 60 – 70m-plus yachts is also there – the requests are coming in but we simply don’t have the inventory to supply. “We need to change the regulation so that the 70m yacht doing a world tour, for example, has guaranteed charter clients in Australia. That’s when you see more yachts trickling into the region and our shipyards becoming increasingly populated.” Other significant recent developments made by Superyacht Australia include the recent culmination of a public consultation with Marine Park Authority, the custodians of the Great Barrier Reef, to allow superyachts greater access to anchorages within the region (more details on this will be released later this year). And last year, the association ensured that Australian crew qualifications would be recognised by the MCA. Australia is continually dubbed a market for the future – and based on Superyacht Australia’s EIS and other recent developments, the growing demand from clients, and the region’s natural assets, it’s perfectly poised to start reaching its maximum potential. From 22 – 24 May, Chairman and Editor-in-Chief of The Superyacht Group, Martin Redmayne, will be speaking at the Australian Superyacht & Marine Export Conference (ASMEX) at the Intercontinental Sanctuary Cove Resort in Queensland.

We’re proud to be sponsors of the innaugural Australian Superyacht Rendezvous on 19-20 May at Gold Coast City Marina & Shipyard, with our Superyachts on display The Australian Superyacht Rendezvous is an innovative and exciting event for superyacht owners, captains, crew and invited professionals from the tourism, event, hospitality, media and yachting industries. The rendezvous aims to promote the superyacht industry in Australia, create new relationships and throw a spotlight on the incredible economic impact superyachts provide to Australia. ‘Welcome Aboard to Northrop & Johnson Australia, by Team Bray as sponsors for the Australian Superyacht Rendezvous. Great to have you on the team to showcase and celebrate the economic potential of the Superyacht industry and also to raise global awareness of Australia and the greater Asia Pacific region as an emerging luxury cruising destination.’

Northrop & Johnson hosted a successful tandem FAM (familiarization trip) in Australia on board two of its premier charter yachts, SAHANA and SPIRIT, in March 2017. Australian superyacht and tourism heavyweights have recently rolled out the red carpet for some of the world’s most influential charter brokers to experience the wonders of Down Under. With the support of Tourism Australia and Ultimate Winery Experiences Australia, Northrop & Johnson Australia, which manages the nation’s largest superyacht charter fleet, staged an eight-day (FAM) trip that invited key international industry figures to experience two of the country’s most iconic superyacht cruising destinations. Charter brokers from London, Monaco, Russia, New York, Florida and New Zealand spent four days exploring Sydney on board 120-foot (36.6m) luxury superyacht SAHANA, and then were introduced to the magnificence of the Great Barrier Reef aboard the super sleek 115-foot (35m) motor yacht SPIRIT. Northrop & Johnson Australia managing director Cameron Bray said the trip familiarized international brokers with the world-class superyacht charter experience available in Australia. “These people are based in some of the world’s wealthiest hubs. Their clientele comprises Ultra High Net Worth (UHNW) individuals who are adventurous and want to go further afield,” said Bray. “We were able to show them the diversity available for superyachts cruising in Australia; from the cosmopolitan experience in Sydney with superb shore-based highlights to the fishing, diving and exploration possible on the Reef.” Bray said the experience was designed to mimic a luxury yacht charter to give the international brokers the confidence to send their clients to experience Australia with Northrop & Johnson. “Most of them had never been to Australia; this was an opportunity to show them that we have exceptional yachts, highly professional crew and spectacular cruising grounds that meet the high expectations and demands of their clientele,” he said. “We can send them our photos and brochures all day, but if the brokers experience it first hand, they will have much more confidence in sending their clients.” Tourism Australia global manager of experiences Karen Fitzgerald, who co-hosted a wine tasting aboard the SAHANA for the group, said that the ambitions of the superyacht charter industry in Australia aligned closely with its own efforts to attract more UHNW tourists Down Under. “This is a relatively untapped sector of the tourist market for Australia, and certainly an area that has the potential to give us a competitive advantage against many of our competitor destinations,” said Fitzgerald. “What happens on board is obviously critical to the superyacht experience, but so too are the land-based experiences, which are such an important aspect of the itinerary. This is an area we see huge opportunity for Australian tourism and key to our thinking when putting together this FAM trip. It was great to involve one of our close partners, Ultimate Winery Experiences of Australia, whose premium collection of award-winning wineries offer the kind of uniquely Australian food and wine experiences in spectacular locations — we feel they resonate very strongly with the international superyacht customer.” Superyacht Australia CEO MaryAnne Edwards said the trip eventually would have a knock-on effect for the industry’s extensive supply chain which employs thousands of people. “There is so much scope for growth in the superyacht charter industry here and it’s exciting to see initiatives such as this, bringing us closer to realizing this potential,” Edwards said. Bray said early feedback from the participants was very encouraging, with some indicating they had clients who would be interested in taking an Australian superyacht charter. “All of them were incredibly impressed, particularly with the high quality and variety of cuisine on board our yachts and with how much there is to do down here,” he said. Aside from cruising two of Australia’s most iconic charter destinations in absolute luxury, the group experienced high-end hotel accommodation, fine food, superb wine, and iconic leisure activities on and offshore. In Sydney, the group explored the world-famous harbor and stunning Pittwater from the plush comfort of SAHANA; they also climbed the Harbour Bridge, took a sea plane flight and savored fine onshore dining in Palm Beach. Guests viewed ancient rock art on the guided Aboriginal Heritage Walk in spectacular Ku-ring-gai Chase National Park and stopped in at Manly before jetting off to Far North Queensland for the next leg of the trip. In Port Douglas, the group boarded SPIRIT and made way out to sea to enjoy snorkeling, diving and exploring the natural wonder of the Great Barrier Reef. The four-day reef jaunt included a stop at Lizard Island for water sports and exploration of the island’s 1000-hectare national park, pristine beaches and surrounding reefs. Bray said Northrop & Johnson would monitor the impact of the FAM trip on its charter bookings; he hopes to make this a regular event to increase the awareness of chartering in the region.

As the Sanctuary Cove International Boat Show (SCIBS) wrapped on Sunday, Northrop & Johnson Australia reflected on a busy show that demonstrated Australia is at a tipping point. It was the first Australian show for the global superyacht giant after its move into the Australian market in February. Prior to the show, the Northrop & Johnson Australia team were confident of the Australian domestic market’s ability to support a strong superyacht presence; now that’s been reinforced by the exceptional levels of interest the brokers encountered. “Australia has a rich maritime culture with a burgeoning superyacht industry, which N&J see as a great opportunity to raise the bar and continue positive growth,” says Cameron Bray, managing director of Northrop & Johnson Australia. Northrop & Johnson Australia showed the two largest charter yachts which have been seen at the show – 33-metre Corroboree and 36-metre Sahana, both now bound for a charter season in the Whitsundays. Alongside the two stand-out beauties, was the actively for sale 22-metre Cresta Motor Yacht, and rounding out the Northrop & Johnson display; 26-metre wave-piercing charter catamaran, Pure Adrenalin – a corporate event favourite. “We’ve seen very positive growth in the Australian charter industry in recent years, which is now reflected by an increase in enquiries for buyers looking to have their yachts run as commercial entities,” says Bray. “Feedback during the show was fantastic, with show organisers and show goers alike telling us how excited they were to see the Northrop & Johnson Australia stand. Spreading across an entire pier and with a Waterscape platform providing an escape from the bustle of the show; Northrop & Johnson’s superyacht world was a display unlike any an Australian show had hosted before.” Northrop & Johnson Australia will be in attendance at the Sydney International Boat Show, as well as the Monaco Yacht Show, Fort Lauderdale International Boat Show and Antigua Charter Show.